

Progress
over perfection
Failure is an option here. If things are not failing, you are not innovating enough.






"Design is the bridge between a problem and its most functional solution. While UX is often tethered to pixels, I see it as a methodology for solving human friction across any medium. This website showcases a commitment to the process: identifying the core challenge, iterating through the noise, and delivering experiences that prioritize function over decoration. My goal isn't just to design—it’s to make things work better."
SKILLS

Every project presents an opportunity to learn new things & finesse old skills! Follow the symbols to learn more about my experience through each project.

LEARNINGS


Digital
Storytelling
Responsive design, UX microcopy, Project management, Data aware design, Decision mapping.
User personas, Sitemapping, Wireframing, Low & high fidelity prototyping, Mock-ups, Presentations.
Stitch Experiences

At Social

Inuit Art foundation



At business
Organized living

Conor Clark & Lunn

Comart One

Shoptiq Optics

FROM THE WORLD OF
Brand identity

t social
The visual below belong to the brand At Social.
It presented itself as a social media solution that
you can afford and most importantly trust.
By organizing the social media industry they help small and medium sized businesses find their identity online. They essentially broke down what it takes to create quality content and made it affordable so that every business no matter how small can find their place on social media, as we live in an era where one's social media or digital identity define who they are.
Strategy development, Communication design, The golden circle, Project road mapping.
User personas, Digital presence, Social media, Brand positioning, Approachable design.

Click on brands below to discover more



FROM THE WORLD OF
Retail design
Technical drawings, Concept execution, Physical sensors & experiences, Art direction.
3D-Modeling & Rendering, Concept sketches, Materials & textures, Service design, Consumers flows.

Naari, the word translates to "women". A brand built for ethnic women wear. The store design was inspired from Naari's textile factory. With the use of earthy and classic elements, the brand's physical presence delivered a very minimal and fresh look.

A launch of a flavor of Doritoes. It's POSM elements required to have a strong presence in the retail space so that it could stand out from all the noise of other brands.
Go to link
Preliminary drawings showcasing an upcoming cafe in a West side store.

A POS unit in the travel retail space for Absolut. A project with Pernod Ricard. The unit aimed at showcasing the connect between Absolut and a party. The unit replicated a party with a trellis with motion lights, that would capture a passengers attention.

A launch of Chivas partnering with Nappa Dori.

The store front facade design for Spaces. A one stop shop for bed, bath and home furnishings.



A gondola design for the brand Chivas in the travel retail space. The design included glass drops, hanging over a screen simulated droplets of whisky falling.
WE EXPERIENCE THROUGH ALL
senses
so why not solve problems through multiple mediums.






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