logo-01-01.jpg
Lip_pattern.png

The word FLIPS comes from "fun with lips".

A product that aimed at capturing every young teen girls dream of wearing lipstick.

The product took the form of a lipstick, but functioned as a lip gloss. The product needed to be recognizable in whosoever hand it was in.

The brand language intentionally went for a mix of fun and premium as it needed to appeal to the fun side of girls this age and also at the same time be aspirational.

2_Cosmetic-03.jpg
1_Cosmetic-01-1.jpg
3_Cosmetic-04.jpg
4_Cosmetic-05.jpg
Packaging 01.jpg
5_Cosmetic-02.jpg